Glossary · Insurance

Bad Faith (Insurance Bad Faith)

also called: Bad-faith failure to settle, Bad-faith claims handling

Insurance bad faith is the legal claim that arises when an insurance company violates its duty to deal fairly with its insured (or in some states, with the claimant), most often by failing to settle a clear-liability claim within available policy limits when settlement was reasonable. Bad-faith liability can expose the insurer to damages well above the policy limits, making it the single most powerful leverage point in any serious-injury, policy-limits case.

Verified 2026-05-25

What it is

Bad faith is a state-law tort doctrine (in some states statutory) that imposes obligations on insurers beyond the bare contract. The most important is the duty to settle within policy limits when liability is reasonably clear and damages exceed the limits — sometimes called the "duty to defend" or "duty to settle." The doctrine exists because the insurer controls settlement decisions but the insured bears the downside risk of an excess verdict. Bad faith can also arise from improper claim denials, unreasonable delays in payment, lowball offers unsupported by evidence, failure to communicate offers to the insured, or failure to investigate adequately. First-party bad faith (against your own insurer in a UM/UIM, PIP, or property claim) is recognized in most states. Third-party bad faith (where the at-fault driver's insurer's bad-faith conduct exposes them to direct liability to the claimant) is recognized in some states (Florida, California, and others) but not all. Damages can include the full excess judgment above policy limits, attorney fees, emotional distress damages, and in some jurisdictions punitive damages.

How it works in practice

The classic bad-faith fact pattern: the claimant has serious injuries with damages clearly exceeding the at-fault driver's policy limits. The claimant's attorney sends a properly structured policy-limits demand with a reasonable response deadline (typically 30 days). The insurer refuses to settle within limits, often making a low offer or failing to respond. The case proceeds to trial, and the jury returns a verdict exceeding the policy limits — sometimes vastly. The insured (the at-fault driver) is now personally liable for the excess judgment, which they cannot pay. The insured then assigns their bad-faith claim against their insurer to the claimant in exchange for a covenant not to execute. The claimant, now standing in the insured's shoes, sues the insurer for bad-faith failure to settle, seeking the full excess judgment plus consequential damages. If the bad-faith claim succeeds, the insurer pays the entire judgment, not just the policy limits. State-by-state variation in bad-faith doctrine is substantial; Florida's bad-faith framework (recently modified by HB 837 in 2023) is among the most claimant-friendly; some states require the insured to formally request settlement before bad-faith liability can attach.

How Bad Faith (Insurance Bad Faith) affects your settlement

Bad faith is the lever that turns a $25,000-limits case into a six- or seven-figure recovery, and the threat of bad-faith liability is the single most effective tool for forcing insurers to accept policy-limits demands. In any case where damages clearly exceed the at-fault driver's policy limits, the claimant's attorney should send a well-structured policy-limits demand specifically designed to trigger the insurer's settle-or-face-bad-faith calculus. The demand must include: (1) clear evidence of liability, (2) documentation that damages exceed policy limits, (3) a specific dollar demand at or below the policy limits, (4) a reasonable response deadline (typically 30 days, sometimes shorter in extreme cases), and (5) clear language warning that failure to settle exposes the insurer to bad-faith liability for the full excess. A properly constructed demand puts the insurer in a no-win position: accept and pay the limits, or refuse and risk paying multiples of the limits. Adjusters typically escalate these demands to higher authority; in well-documented cases insurers almost always pay the limits to avoid the bad-faith exposure. Florida's 2023 HB 837 tightened the bad-faith framework, requiring the insured's formal demand and creating safe-harbor provisions for insurers; pre-cutover and post-cutover bad-faith analysis differ materially. Practical takeaway: any serious-injury, low-limits case lives or dies on the quality of the policy-limits demand and the willingness to actually try the case if the insurer refuses to settle.

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Informational only and not legal advice. Settlement-dollar implications described here reflect typical patterns and may differ in any specific case. Confirm the analysis for your situation with a licensed attorney.

FAQ: Bad Faith (Insurance Bad Faith)

Who can sue an insurance company for bad faith?

In first-party bad faith, the insured can sue their own insurer (UM/UIM, PIP, property, health). In third-party bad faith, depending on the state, either the insured can sue their own liability insurer (after an excess verdict and assignment) OR the claimant can sue the at-fault driver's insurer directly. The state-by-state rules vary significantly.

What proves bad faith?

The most common showing: a clearly-liable case with damages exceeding policy limits, a properly structured policy-limits demand, the insurer's refusal to settle, and a subsequent verdict exceeding the limits. Bad faith does not require the insurer to act maliciously; in most states it is enough that the insurer's conduct was unreasonable under the circumstances.

How much can a bad-faith claim recover?

Damages typically include the full excess judgment above policy limits, plus consequential damages (attorney fees, costs, emotional distress in some states). Some states allow punitive damages in egregious cases. Recoveries can be many times the original policy limits.

Did Florida HB 837 change bad faith?

Yes. Florida's 2023 HB 837 added requirements for valid bad-faith claims, including formal demand procedures, safe-harbor provisions for insurers who tender policy limits within statutory windows, and rules limiting fee multipliers. Pre-cutover and post-cutover bad-faith analysis differ; consult a Florida attorney for case-specific advice.

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